AppLovin vs LiquidM
AppLovinProgrammatic Advertising
Usage-basedPublished price
LiquidMConnected TV Advertising
CustomPublished price
AppLovin Programmatic Advertising Advertising solutions built for growth | LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Connected TV Advertising |
| What it is | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. | Programmatic advertising platform with DSP and creative management for mobile and connected TV. |
| Pricing | ||
| Published price | Usage-based AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p… | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… |
| Pricing model | Usage-based | Custom quote |
| Free options | Free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2010 |
| Team size | 1001-5000 employees | 51-200 employees |
| Headquarters | Palo Alto, CA | Berlin, Germany |