Cubbie Conference December 10, 2026 in San Francisco Get tickets →

AppLovin vs Index Exchange

AppLovin logo
AppLovinProgrammatic Advertising
Usage-basedPublished price
Index Exchange logo
Index ExchangeProgrammatic Advertising
AppLovin logo
AppLovin
Programmatic Advertising

Advertising solutions built for growth

Index Exchange logo
Index Exchange
Programmatic Advertising

Accelerating the Evolution of Ad Technology

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isMobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services.Global ad exchange powering transparent, efficient programmatic advertising transactions between premium publishers and top demand partners.
Pricing
Published priceUsage-based
AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p…
Index Exchange is a supply-side ad platform that earns a revenue-share/take-rate on media transacted through its exchange rather than a subscription fee. No public rate card is pu…
Pricing modelUsage-basedNot available
Free optionsFree plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20122001
Team size1001-5000 employees501-1000 employees
HeadquartersPalo Alto, CAToronto, Canada

Buyers also compare

Hot in AI

Rising

CRM

Field Service Management

Project Management

Email Marketing

Cloud Hosting

Email Deliverability