AppLovin vs CitrusAd
AppLovinProgrammatic Advertising
Usage-basedPublished price
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
AppLovin Programmatic Advertising Advertising solutions built for growth | CitrusAd Display Advertising Platforms A new generation of identity-led retail media, both on and off-site. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Display Advertising Platforms |
| What it is | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. | Retail media platform enabling retailers to monetize their sites with sponsored products and display ads. |
| Pricing | ||
| Published price | Usage-based AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p… | Usage-based No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark… |
| Pricing model | Usage-based | Custom quote |
| Free options | Free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2017 |
| Team size | 1001-5000 employees | 201-500 employees |
| Headquarters | Palo Alto, CA | Brisbane, Australia |