Later

Later is a visual-first social media scheduling platform that enables users to plan, schedule, and analyze content across multiple platforms.

Boston, Massachusetts
2014
201-500 employees
Easy to Use
Automation Features
Easy Collaboration
Includes Mobile App
Reliability
Description
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Pricing
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About the company

"Campaigns, creators, conversions. Influencer marketing, reimagined."

Later is a comprehensive social media and influencer marketing platform designed to help brands and creators streamline their online presence and drive measurable results. It offers a suite of tools for planning, scheduling, and analyzing content across major social networks like Instagram, TikTok, Facebook, Pinterest, LinkedIn, and more. With over 6,900 campaigns launched and more than 53 million engagements in 2024, Later has proven effective in helping brands reach new audiences and achieve predictable ROI.

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Key Features

  • Multi-Platform Scheduling: Supports Instagram, TikTok, Facebook, LinkedIn, Twitter, and Pinterest, letting you manage multiple accounts from a single dashboard.
  • Visual Content Calendar: Offers a drag-and-drop calendar interface for planning and organizing posts, ensuring a cohesive and aesthetically pleasing feed.
  • Auto Publishing: Enables automatic posting of single-image, carousel, and story content on supported platforms.
  • Linkin.bio: Transforms Instagram and TikTok bios into clickable landing pages with multiple links, driving traffic to websites or online stores.
  • Hashtag Suggestions: Provides AI-driven hashtag recommendations to enhance post visibility and engagement.
  • Analytics Dashboard: Delivers insights into audience demographics, engagement rates, and post performance to inform content strategy.
  • User-Generated Content (UGC) Tools: Allows users to collect and curate content from Instagram profiles, hashtags, mentions, and tags, for easy reposting.
  • AI Caption Generator: Utilizes natural language processing to generate captions that align with a brand's voice and tone.
  • Collaborative Features: Supports team collaboration by enabling multiple users to manage content, approve posts, and track campaign progress.

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    Who's It For?

    Later is a comprehensive tool for individuals and businesses aiming to streamline their social media management and content strategy. It’s especially great for those focusing on Instagram and visual content, helping maintain consistent branding and drive engagement through easy scheduling and shoppable links. The platform serves a variety of industries, including retail, e-commerce, and fashion, with a target audience that includes social media managers, agencies, and creators.

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    Pricing

    Later offers three pricing tiers for social media management.

    • Starter: ~$16.67 per month (billed annually) – 1 social set, 1 user, 30 posts per profile/month, basic analytics.
    • Growth: ~$33.33 per month (billed annually) – 3 social sets, 3 users, 150 posts per profile/month, full analytics.
    • Scale: ~$73.33 per month (billed annually) – 6 social sets, 6 users, unlimited posts, full analytics, advanced collaboration tools.

    A 14-day free trial is available for all plans.

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    For influencer marketing plans, pricing is custom.

    Later

    Deals

    Later

    Later is a visual-first social media scheduling platform that enables users to plan, schedule, and analyze content across multiple platforms.

    Easy to Use
    Automation Features
    Easy Collaboration
    Includes Mobile App
    Reliability

    At a glance

    300+

    Five-Star Reviews

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    Why we love 

    Later

    We love this product because its intuitive drag-and-drop calendar makes scheduling and visualizing social media content effortless.

    How much to pay for

    Later

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