Later is a visual-first social media scheduling platform that enables users to plan, schedule, and analyze content across multiple platforms.
"Campaigns, creators, conversions. Influencer marketing, reimagined."
Later is a comprehensive social media and influencer marketing platform designed to help brands and creators streamline their online presence and drive measurable results. It offers a suite of tools for planning, scheduling, and analyzing content across major social networks like Instagram, TikTok, Facebook, Pinterest, LinkedIn, and more. With over 6,900 campaigns launched and more than 53 million engagements in 2024, Later has proven effective in helping brands reach new audiences and achieve predictable ROI.
Key Features
Who's It For?
Later is a comprehensive tool for individuals and businesses aiming to streamline their social media management and content strategy. It’s especially great for those focusing on Instagram and visual content, helping maintain consistent branding and drive engagement through easy scheduling and shoppable links. The platform serves a variety of industries, including retail, e-commerce, and fashion, with a target audience that includes social media managers, agencies, and creators.
We love this product because its intuitive drag-and-drop calendar makes scheduling and visualizing social media content effortless.
I tend to take video as we are working on jobs throughout the month and then in the last week of each month I'll compile them all, edit a few, and then I can schedule the whole next month of social posts out in about 1-2 hours thanks to later.com. We used to pay around $20k per year for this service with another company - and I still had to create the video content and approve the copy. Using later.com has not only saved us money, but it has saved me time and frustration. I can't recommend it highly enough!
The ease of use is one of the best features. You can easily schedule social media posts and make any necessary edits. We schedule all our posts in advance, and they automatically publish at the designated times. The software allows you to edit posts, schedule them, and even add filters. It's a comprehensive solution for managing social media.
The key to a strong organic social strategy is batch working. Later helps me repurpose content for various channels easily when scheduling and optimizing content across accounts.
Great for scheduling, reporting, and their newsletter is seriously the best. They're always so current with the trends that you're going to get the best opportunities.
I love using Later for social media scheduling! My small business uses it for Instagram ad Facebook scheduling daily. Thanks to Later, we are able to schedule out a months worth of content in just a few hours saving us hours and hours every week. It's so easy to use, easy to check the traction of a post, and helps us stay sane during busy season when social media is the last thing we want to worry about.
Later is one of the more affordable social media schedulers available. All schedulers pretty much have the same capabilities when it comes to the type of accounts you can post on as well as it's limitations. API keys created by social platforms only allow so much. However, Later's commitment to growth and ease of use keeps me a loyal user. Having used other scheduler's in the past, I feel I get the most ROI out of Later.
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Later offers three pricing tiers for social media management.
A 14-day free trial is available for all plans.
For influencer marketing plans, pricing is custom.
Later
Later is a visual-first social media scheduling platform that enables users to plan, schedule, and analyze content across multiple platforms.
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