Later

Later is a visual-first social media scheduling platform that enables users to plan, schedule, and analyze content across multiple platforms.

Boston, Massachusetts
2014
201-500 employees
Easy to Use
Automation Features
Easy Collaboration
Includes Mobile App
Reliability

About the company

"Campaigns, creators, conversions. Influencer marketing, reimagined."

Later is a comprehensive social media and influencer marketing platform designed to help brands and creators streamline their online presence and drive measurable results. It offers a suite of tools for planning, scheduling, and analyzing content across major social networks like Instagram, TikTok, Facebook, Pinterest, LinkedIn, and more. With over 6,900 campaigns launched and more than 53 million engagements in 2024, Later has proven effective in helping brands reach new audiences and achieve predictable ROI.

Key Features

  • Multi-Platform Scheduling: Supports Instagram, TikTok, Facebook, LinkedIn, Twitter, and Pinterest, letting you manage multiple accounts from a single dashboard.
  • Visual Content Calendar: Offers a drag-and-drop calendar interface for planning and organizing posts, ensuring a cohesive and aesthetically pleasing feed.
  • Auto Publishing: Enables automatic posting of single-image, carousel, and story content on supported platforms.
  • Linkin.bio: Transforms Instagram and TikTok bios into clickable landing pages with multiple links, driving traffic to websites or online stores.
  • Hashtag Suggestions: Provides AI-driven hashtag recommendations to enhance post visibility and engagement.
  • Analytics Dashboard: Delivers insights into audience demographics, engagement rates, and post performance to inform content strategy.
  • User-Generated Content (UGC) Tools: Allows users to collect and curate content from Instagram profiles, hashtags, mentions, and tags, for easy reposting.
  • AI Caption Generator: Utilizes natural language processing to generate captions that align with a brand's voice and tone.
  • Collaborative Features: Supports team collaboration by enabling multiple users to manage content, approve posts, and track campaign progress.
  • Who's It For?

    Later is a comprehensive tool for individuals and businesses aiming to streamline their social media management and content strategy. It’s especially great for those focusing on Instagram and visual content, helping maintain consistent branding and drive engagement through easy scheduling and shoppable links. The platform serves a variety of industries, including retail, e-commerce, and fashion, with a target audience that includes social media managers, agencies, and creators.

    Reviews

    We love this product because its intuitive drag-and-drop calendar makes scheduling and visualizing social media content effortless.

    Verified Q2 2025

    I tend to take video as we are working on jobs throughout the month and then in the last week of each month I'll compile them all, edit a few, and then I can schedule the whole next month of social posts out in about 1-2 hours thanks to later.com. We used to pay around $20k per year for this service with another company - and I still had to create the video content and approve the copy. Using later.com has not only saved us money, but it has saved me time and frustration. I can't recommend it highly enough!

    Verified Q2 2025

    The ease of use is one of the best features. You can easily schedule social media posts and make any necessary edits. We schedule all our posts in advance, and they automatically publish at the designated times. The software allows you to edit posts, schedule them, and even add filters. It's a comprehensive solution for managing social media.

    Verified Q2 2025

    The key to a strong organic social strategy is batch working. Later helps me repurpose content for various channels easily when scheduling and optimizing content across accounts.

    Verified Q2 2025

    Great for scheduling, reporting, and their newsletter is seriously the best. They're always so current with the trends that you're going to get the best opportunities.

    Verified Q2 2025

    I love using Later for social media scheduling! My small business uses it for Instagram ad Facebook scheduling daily. Thanks to Later, we are able to schedule out a months worth of content in just a few hours saving us hours and hours every week. It's so easy to use, easy to check the traction of a post, and helps us stay sane during busy season when social media is the last thing we want to worry about.

    Verified Q2 2025

    Later is one of the more affordable social media schedulers available. All schedulers pretty much have the same capabilities when it comes to the type of accounts you can post on as well as it's limitations. API keys created by social platforms only allow so much. However, Later's commitment to growth and ease of use keeps me a loyal user. Having used other scheduler's in the past, I feel I get the most ROI out of Later.

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    Pricing

    Later offers three pricing tiers for social media management.

    • Starter: ~$16.67 per month (billed annually) – 1 social set, 1 user, 30 posts per profile/month, basic analytics.
    • Growth: ~$33.33 per month (billed annually) – 3 social sets, 3 users, 150 posts per profile/month, full analytics.
    • Scale: ~$73.33 per month (billed annually) – 6 social sets, 6 users, unlimited posts, full analytics, advanced collaboration tools.

    A 14-day free trial is available for all plans.

    For influencer marketing plans, pricing is custom.

    Later

    Deals

    Later

    Later is a visual-first social media scheduling platform that enables users to plan, schedule, and analyze content across multiple platforms.

    Easy to Use
    Automation Features
    Easy Collaboration
    Includes Mobile App
    Reliability

    Need help making a decision?

    We know software really well - both on the technical and business side of things. If you are in the market for software, consider talking with one of our friendly Account Managers to help guide you through the process, provide recommendations, and help you get the right software for your company.

    Contact Account Manager