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Seat and usage sync available

Gusto is a cloud-based payroll and HR platform for small businesses. It provides full-service payroll, benefits administration, time tracking, hiring tools, and compliance support.

Pricing

$40-80 / month + per person

Founded

2011

Team size

1,001-5,000 employees

Headquarters

San Francisco, California

Current deal

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At a glance

Best for

Startup (1-50), Small business (51-200), Mid-market (201-1,000)

Pricing model

Tiered plans

Try before you buy

About Gusto

Gusto is a modern payroll and HR platform designed to make managing people easy for small businesses. It handles full-service payroll with automatic tax filing, direct deposits, and year-end tax forms like W-2s and 1099s.

The platform's HR features include employee onboarding, document management, org charts, and a built-in hiring tool with offer letters and applicant tracking. Benefits administration covers health insurance, 401(k), workers' comp, and commuter benefits.

Gusto's time tracking integrates with payroll for seamless time-to-pay processing. The platform provides compliance alerts, labor law posters, and access to certified HR professionals for guidance on complex employment issues.

With a clean, intuitive interface and features specifically designed for small business needs, Gusto has earned a loyal following among companies with 1-100 employees. The platform also offers tools for accountants and bookkeepers to manage multiple clients.

Sync Gusto with Cubbie

Cubbie connects straight to the Gusto admin API, so your seats, usage, and plan stay current without anyone updating a spreadsheet. That is what turns renewals and unused licenses into something you can act on.

EmployeesPlan tier

Connecting takes one click. Authorize Cubbie from your Gusto account, no keys to copy.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: Yes

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Startup (1-50)Small business (51-200)Mid-market (201-1,000)

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections