Marketo vs. Pardot
Side-by-side view of pricing, features, deals, and trust signals. Add up to 4 products. Use “Compare” on any product profile, or search to add them here.
Side-by-side
Product |  Marketo |  Pardot |
|---|---|---|
| Tagline | — | B2B Marketing Automation Platform that helps you drive efficient growth with marketing and sales alignment |
| Description | Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale. | Salesforce Marketing Cloud Account Engagement B2B marketing automation with lead scoring, nurturing, and ROI reporting. |
| Category | Marketing Automation | Marketing Automation |
| Pricing | Enterprise Adobe Marketo Engage is quote-only, priced by mailable database size and edition (Select, Prime, Ultimate). Adobe publishes no list price. … | Starts at $1250/mo |
| Deal | No active deal | No active deal |
| Founded | 2006 | 2007 |
| Headcount | 1,001-5,000 employees | 1,001-5,000 employees |
| HQ | San Mateo, CA | Atlanta, GA |
| Featured clients | — | — |
Where these sit in Marketing Automation
- Pardot$15,000
- Marketing Automation median$1,164
Per seat, per year, across 14 products publishing a price. Half of Marketing Automation sits between $468 and $2,388, and 44% of its plans are priced on request. Marketo states a range rather than a single yearly figure, so it is not marked here.
See the whole Marketing Automation market