Buffer vs. Later
Side-by-side view of pricing, features, deals, and trust signals. Add up to 4 products. Use “Compare” on any product profile, or search to add them here.
Side-by-side
Product |  Buffer |  Later |
|---|---|---|
| Tagline | Grow your audience on social and beyond. | Campaigns, creators, conversions. Influencer marketing, reimagined. |
| Description | Buffer is a social media management platform for scheduling posts, analyzing performance, and managing engagement across Instagram, Facebook, X, LinkedIn, and other social networks. | Later is a visual-first social media scheduling platform that enables users to plan, schedule, and analyze content across multiple platforms. |
| Category | Social Media Management | Social Media Management |
| Pricing | $0-6+ / channel / month Contact Buffer for current pricing details. Plans scale based on usage and team size. | $30 / month |
| Deal | No active deal | No active deal |
| Founded | 2010 | 2014 |
| Headcount | 51-200 employees | 201-500 employees |
| HQ | Remote | Boston, Massachusetts |
| Featured clients | Shopify, Trello, Dribbble | — |
Where these sit in Social Media Management
- Later$360
- Social Media Management median$588
Per seat, per year, across 23 products publishing a price. Half of Social Media Management sits between $240 and $1,188, and 34% of its plans are priced on request. Buffer states a range rather than a single yearly figure, so it is not marked here.
See the whole Social Media Management market