Ahrefs vs. Semrush
Side-by-side view of pricing, features, deals, and trust signals. Add up to 4 products. Use “Compare” on any product profile, or search to add them here.
Side-by-side
Product |  Ahrefs |  Semrush |
|---|---|---|
| Tagline | Everything you need to rank higher & get more traffic | The online visibility management platform |
| Description | Ahrefs is an all-in-one SEO toolset offering site audits, keyword research, backlink analysis, rank tracking, and competitive analysis. It crawls the web continuously to maintain one of the largest backlink indexes. | Semrush is a comprehensive digital marketing platform offering SEO, content marketing, competitor research, PPC, and social media management tools. It provides data-driven insights to improve online visibility. |
| Category | SEO Tools | SEO Tools |
| Pricing | $129-449 / month Lite: $129/month - 5 projects, 750 tracked keywords Standard: $249/month - 20 projects, 2,000 keywords, content explorer Advanced: $449/mon… | $140-500 / month Pro: $139.95/month - 5 projects, 500 tracked keywords, 10,000 results per report Guru: $249.95/month - 15 projects, 1,500 keywords, content… |
| Deal | No active deal | No active deal |
| Founded | 2010 | 2008 |
| Headcount | 201-500 employees | 1,001-5,000 employees |
| HQ | Singapore, Singapore | Boston, Massachusetts |
| Featured clients | Facebook, Netflix, Uber | Tesla, IBM, Samsung |
Where these sit in SEO Tools
- Ahrefs$1,548
- Semrush$1,680
- SEO Tools median$718
Per seat, per year, across 16 products publishing a price. Half of SEO Tools sits between $348 and $2,388, and 18% of its plans are priced on request.
See the whole SEO Tools market