Viant vs Xandr
ViantProgrammatic Advertising
From $3,000 / moPublished price
XandrProgrammatic Advertising
CustomPublished price
Viant Programmatic Advertising Omnichannel DSP with CTV focus. | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Viant is a self-service omnichannel DSP with strong CTV capabilities, enabling brands and agencies to plan, execute, and measure programmatic campaigns across streaming TV. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | From $3,000 / mo Viant's Adelphic omnichannel DSP offers a flat SaaS subscription of $3,000 per log-in per month (12-month minimum), independent of media spend, in addition to the traditional perc… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Flat rate | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2021 | 2018 |
| Team size | 501-1000 employees | 1001-5000 employees |
| Headquarters | Irvine, California | New York, New York |