Simpli.fi vs Xandr
Simpli.fiProgrammatic Advertising
CustomPublished price
XandrProgrammatic Advertising
CustomPublished price
Simpli.fi Programmatic Advertising Connect digital intent with real-world movement | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Custom No public list price. Simpli.fi (Advantage platform) is quoted per campaign and charges platform and data fees as a percentage of total media spend on a transparent, non-arbitrage… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2018 |
| Team size | 201-500 employees | 1001-5000 employees |
| Headquarters | Fort Worth, TX | New York, New York |