Rosie Grocery vs UpCart
Rosie GroceryToy Store Software
CustomPublished price
UpCartShopping Cart & Checkout
Starts at $19.99/moPublished price
Rosie Grocery Toy Store Software Independent grocery e-commerce platform now owned by Instacart that provides white-label online shopping and fulfillment technology to regional grocers. | UpCart Shopping Cart & Checkout LUKSO e-commerce solution | |
|---|---|---|
| Overview | ||
| Category | Toy Store Software | Shopping Cart & Checkout |
| What it is | Independent grocery e-commerce platform now owned by Instacart that provides white-label online shopping and fulfillment technology to regional grocers. | Shopify cart drawer app with upsells, discounts, cross-sells, and progress bars to increase AOV. |
| Pricing | ||
| Published price | Custom Rosie charges retailers a monthly SaaS fee plus a one-time setup fee, quoted per store; no public price list. Rosie was acquired by Instacart (announced March 2025) and rosieapp.c… | Starts at $19.99/mo |
| Pricing model | Custom quote | Not available |
| Free options | No free plan · No free trial | Not available |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2020 |
| Team size | 51-200 employees | 11-50 employees |
| Headquarters | Ithaca, NY | Remote |