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Rosie Grocery vs UltraCart

Rosie Grocery logo
Rosie GroceryToy Store Software
CustomPublished price
UltraCart logo
UltraCartShopping Cart & Checkout
From $49.95/moPublished price
Rosie Grocery logo
Rosie Grocery
Toy Store Software

Independent grocery e-commerce platform now owned by Instacart that provides white-label online shopping and fulfillment technology to regional grocers.

UltraCart logo
UltraCart
Shopping Cart & Checkout

Everything You Need. Built In.

Overview
CategoryToy Store SoftwareShopping Cart & Checkout
What it isIndependent grocery e-commerce platform now owned by Instacart that provides white-label online shopping and fulfillment technology to regional grocers.Enterprise shopping cart platform providing advanced A/B testing, email marketing automation, and channel partner management for online retailers.
Pricing
Published priceCustom
Rosie charges retailers a monthly SaaS fee plus a one-time setup fee, quoted per store; no public price list. Rosie was acquired by Instacart (announced March 2025) and rosieapp.c…
From $49.95/mo
Pricing modelCustom quoteTiered plans
Free optionsNo free plan · No free trialFree plan · Free trial
Deal on CubbieNone right nowNone right now
Company
Founded20131997
Team size51-200 employees11-50 employees
HeadquartersIthaca, NYSanta Barbara, CA

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