Rosie Grocery vs Swell
Rosie GroceryToy Store Software
CustomPublished price
SwellHeadless Commerce
From $299 / moPublished price
Rosie Grocery Toy Store Software Independent grocery e-commerce platform now owned by Instacart that provides white-label online shopping and fulfillment technology to regional grocers. | Swell Headless Commerce Next-level commerce for everyone | |
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| Overview | ||
| Category | Toy Store Software | Headless Commerce |
| What it is | Independent grocery e-commerce platform now owned by Instacart that provides white-label online shopping and fulfillment technology to regional grocers. | Headless ecommerce platform for building custom storefronts with API-first architecture. |
| Pricing | ||
| Published price | Custom Rosie charges retailers a monthly SaaS fee plus a one-time setup fee, quoted per store; no public price list. Rosie was acquired by Instacart (announced March 2025) and rosieapp.c… | From $299 / mo Swell lists its Starter ecommerce plan at $299 per month, with higher Basic, Standard, Unlimited, and Enterprise tiers available. |
| Pricing model | Custom quote | Tiered plans |
| Free options | No free plan · No free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2014 |
| Team size | 51-200 employees | 11-50 employees |
| Headquarters | Ithaca, NY | San Francisco, CA |