Place Exchange vs Viant
Place ExchangeDigital Out-of-Home Advertising
Usage-basedPublished price
ViantProgrammatic Advertising
From $3,000 / moPublished price
Place Exchange Digital Out-of-Home Advertising Real Programmatic Out of Home | Viant Programmatic Advertising Omnichannel DSP with CTV focus. | |
|---|---|---|
| Overview | ||
| Category | Digital Out-of-Home Advertising | Programmatic Advertising |
| What it is | Programmatic SSP exclusively for digital out-of-home advertising connecting media owners with demand. | Viant is a self-service omnichannel DSP with strong CTV capabilities, enabling brands and agencies to plan, execute, and measure programmatic campaigns across streaming TV. |
| Pricing | ||
| Published price | Usage-based Programmatic out-of-home exchange; advertisers buy impressions on a CPM/media-spend basis rather than a subscription. No published rate card. Place Exchange's own aggregate data r… | From $3,000 / mo Viant's Adelphic omnichannel DSP offers a flat SaaS subscription of $3,000 per log-in per month (12-month minimum), independent of media spend, in addition to the traditional perc… |
| Pricing model | Usage-based | Flat rate |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2018 | 2021 |
| Team size | 51-200 employees | 501-1000 employees |
| Headquarters | New York, NY | Irvine, California |