Persona vs Yofi
PersonaIdentity Verification
From $250 / moPublished price
YofiFraud Prevention
CustomPublished price
Persona Identity Verification Identity verification for high-trust workflows. | Yofi Fraud Prevention Stop Policy Abuse & Bad Actors | |
|---|---|---|
| Overview | ||
| Category | Identity Verification | Fraud Prevention |
| What it is | Persona is an identity verification platform for onboarding, fraud prevention, compliance, and trust workflows across digital products. | AI-powered returns fraud detection and customer intelligence for ecommerce brands. |
| Pricing | ||
| Published price | From $250 / mo Persona (identity verification / IDV) uses pay-per-successful-verification pricing. Essential starts at $250/mo (annual contract) including 500 services/mo, then $1.50 per additio… | Custom Rebranded: Yofi AI was acquired by NoFraud (Oct 2025) and is now part of NoFraud's unified fraud and abuse prevention platform. No public list pricing; sold via custom quote. Repo… |
| Pricing model | Tiered plans | Custom quote |
| Free options | No free plan · Free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2018 | 2021 |
| Team size | 501-1000 employees | 11-50 employees |
| Headquarters | San Francisco, CA | San Francisco, CA |