Persona vs Sift
PersonaIdentity Verification
From $250 / moPublished price
SiftFraud Prevention
Custom quotePublished price
Persona Identity Verification Identity verification for high-trust workflows. | Sift Fraud Prevention Stop Fraud Fast. Grow Revenue Faster. | |
|---|---|---|
| Overview | ||
| Category | Identity Verification | Fraud Prevention |
| What it is | Persona is an identity verification platform for onboarding, fraud prevention, compliance, and trust workflows across digital products. | Digital trust and safety platform providing fraud prevention, account defense, and chargeback protection using machine learning. |
| Pricing | ||
| Published price | From $250 / mo Persona (identity verification / IDV) uses pay-per-successful-verification pricing. Essential starts at $250/mo (annual contract) including 500 services/mo, then $1.50 per additio… | Custom quote Quote-only. The first ~10,000 events/mo are free (Sift says ~95% of merchants stay free); paid contracts are structured as a base platform fee plus a per-event rate that falls wit… |
| Pricing model | Tiered plans | Not available |
| Free options | No free plan · Free trial | Free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2018 | 2011 |
| Team size | 501-1000 employees | 501-1000 employees |
| Headquarters | San Francisco, CA | San Francisco, CA |