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Pathmatics vs Suplari (now Spend Intelligence)

Pathmatics logo
PathmaticsCompetitive Ad Intelligence
CustomPublished price
Suplari (now Spend Intelligence) logo
Suplari (now Spend Intelligence)Spend Intelligence
CustomPublished price
Pathmatics logo
Pathmatics
Competitive Ad Intelligence

The award winning marketing intelligence platform that helps marketers make smarter decisions.

Suplari (now Spend Intelligence) logo
Suplari (now Spend Intelligence)
Spend Intelligence

The procurement intelligence platform built for AI

Overview
CategoryCompetitive Ad IntelligenceSpend Intelligence
What it isSensor Tower advertising intelligence platform tracking digital ad campaigns across display, video, and social.AI-powered spend analytics platform for procurement teams with automatic spend classification and savings insights.
Pricing
Published priceCustom
No official public pricing; quoted per seat/coverage after a demo (third-party estimates cite roughly $2,000/mo and up, unconfirmed by vendor). Now sold as Pathmatics by Sensor To…
Custom
Quote-only enterprise pricing; no public tiers. Suplari was acquired by Microsoft in 2021 and returned to independent ownership in 2023 (Microsoft retains a minority stake). Prici…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20112016
Team size51-200 employees11-50 employees
HeadquartersSanta Monica, CASeattle, WA

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