NoFraud vs Persona
NoFraudFraud Prevention
From 0.45% per orderPublished price
PersonaIdentity Verification
From $250 / moPublished price
NoFraud Fraud Prevention Risk Intelligence for Commerce | Persona Identity Verification Identity verification for high-trust workflows. | |
|---|---|---|
| Overview | ||
| Category | Fraud Prevention | Identity Verification |
| What it is | AI fraud prevention platform for ecommerce providing transaction screening and chargeback protection. | Persona is an identity verification platform for onboarding, fraud prevention, compliance, and trust workflows across digital products. |
| Pricing | ||
| Published price | From 0.45% per order Rebranded NoFraud -> Wyllo. No setup fees; charges only on approved orders. Starter plans include a free tier (up to ~100 screened orders/mo after a 14-day trial); merchants proce… | From $250 / mo Persona (identity verification / IDV) uses pay-per-successful-verification pricing. Essential starts at $250/mo (annual contract) including 500 services/mo, then $1.50 per additio… |
| Pricing model | Custom quote | Tiered plans |
| Free options | Free plan · Free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2014 | 2018 |
| Team size | 51-200 employees | 501-1000 employees |
| Headquarters | Brooklyn, NY | San Francisco, CA |