MicroAd vs Playwire
MicroAdProgrammatic Advertising
CustomPublished price
PlaywireProgrammatic Advertising
MicroAd Programmatic Advertising Redesigning the Future Life | Playwire Programmatic Advertising Maximizing ad revenue for publishers with the most publisher-friendly AdTech platform in the world | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Japanese digital advertising platform with DSP, DMP, and data-driven marketing tools. | Publisher monetization platform specializing in video and programmatic for gaming and lifestyle sites. |
| Pricing | ||
| Published price | Custom No public pricing. MicroAd sells advertising-technology platforms (UNIVERSE Ads DSP, MicroAd COMPASS SSP) to advertisers and publishers; spend is media-budget/programmatic based a… | Priced as an ad-revenue share rather than a subscription; publishers pay nothing up front and Playwire retains a percentage of the ad revenue it generates. The exact split is nego… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2007 | 2008 |
| Team size | 501-1000 employees | 51-200 employees |
| Headquarters | Tokyo, Japan | Boca Raton, FL |