Malloy vs Measured
MalloyData Modeling Tools
Free / Open SourcePublished price
MeasuredMarketing Mix Modeling
From $2,500 / moPublished price
Malloy Data Modeling Tools Modern open source language for describing data relationships and transformations | Measured Marketing Mix Modeling Incrementality measurement and MMM platform. | |
|---|---|---|
| Overview | ||
| Category | Data Modeling Tools | Marketing Mix Modeling |
| What it is | Experimental data language by Google for data analysis combining querying, modeling, and transformation. | Measured is a marketing measurement platform that pairs marketing mix modeling with ongoing geo-experiments and platform data to quantify the incremental impact of marketing investments. |
| Pricing | ||
| Published price | Free / Open Source Malloy is an open-source (MIT-licensed) experimental data modeling and analytical query language, originally from Google/Looker. There is no paid tier or commercial edition; the l… | From $2,500 / mo Software fees reported to start around $2,500/mo and scale up to roughly $25,000/mo based on media spend and the number of incrementality experiments (mExperiments) run. No public… |
| Pricing model | Free | Custom quote |
| Free options | Free plan · Free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2022 | 2017 |
| Team size | 10000+ employees | 51-200 employees |
| Headquarters | Mountain View, CA | New York, New York |