Madhive vs Playwire
MadhiveProgrammatic Advertising
CustomPublished price
PlaywireProgrammatic Advertising
Madhive Programmatic Advertising Made for local | Playwire Programmatic Advertising Maximizing ad revenue for publishers with the most publisher-friendly AdTech platform in the world | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Technology platform for local OTT advertising. | Publisher monetization platform specializing in video and programmatic for gaming and lifestyle sites. |
| Pricing | ||
| Published price | Custom B2B advertising platform/DSP; no public list price. Priced per media spend/contract (managed or self-service), negotiated with advertisers, agencies, and local media sellers. Cont… | Priced as an ad-revenue share rather than a subscription; publishers pay nothing up front and Playwire retains a percentage of the ad revenue it generates. The exact split is nego… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2016 | 2008 |
| Team size | 201-500 employees | 51-200 employees |
| Headquarters | New York, NY | Boca Raton, FL |