LiquidM vs Wurl
LiquidMConnected TV Advertising
CustomPublished price
WurlContent Distribution
CustomPublished price
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | Wurl Content Distribution We make CTV possible. | |
|---|---|---|
| Overview | ||
| Category | Connected TV Advertising | Content Distribution |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Streaming TV distribution and advertising platform. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | Custom Wurl (CTV/FAST channel distribution) does not publish pricing. Its model is a flat monthly fee per channel for distribution to 50+ streamers, plus usage fees (CDN/GB for DTC strea… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2008 |
| Team size | 51-200 employees | 51-200 employees |
| Headquarters | Berlin, Germany | Palo Alto, CA |