LiquidM vs RTB House
LiquidMConnected TV Advertising
CustomPublished price
RTB HouseProgrammatic Advertising
Usage-basedPublished price
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | RTB House Programmatic Advertising Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. | |
|---|---|---|
| Overview | ||
| Category | Connected TV Advertising | Programmatic Advertising |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Personalized retargeting with deep learning. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | Usage-based Performance DSP using a dynamic CPC (dCPC) model tied to conversions; advertisers pay for ad spend/media, not a fixed license. No published rate card, CPM floor or budget minimum… |
| Pricing model | Custom quote | Usage-based |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2012 |
| Team size | 51-200 employees | 1001-5000 employees |
| Headquarters | Berlin, Germany | Warsaw, Poland |