LiquidM vs PubMatic
LiquidMConnected TV Advertising
CustomPublished price
PubMaticRestaurant Tech
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | PubMatic Restaurant Tech Drive measurable advertising performance with PubMatic's AI-powered, agentic platform | |
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| Overview | ||
| Category | Connected TV Advertising | Restaurant Tech |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Independent sell-side platform offering publishers advanced programmatic advertising infrastructure with header bidding, private marketplaces, and CTV solutions. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | PubMatic is a sell-side platform paid via a revenue-share/take-rate on publisher ad sales; it has never disclosed its take rate. Equity analysts (StockOpine, Quo Vadis) estimate t… |
| Pricing model | Custom quote | Not available |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2006 |
| Team size | 51-200 employees | 501-1000 employees |
| Headquarters | Berlin, Germany | Redwood City, CA |