LiquidM vs Playwire
LiquidMConnected TV Advertising
CustomPublished price
PlaywireProgrammatic Advertising
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | Playwire Programmatic Advertising Maximizing ad revenue for publishers with the most publisher-friendly AdTech platform in the world | |
|---|---|---|
| Overview | ||
| Category | Connected TV Advertising | Programmatic Advertising |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Publisher monetization platform specializing in video and programmatic for gaming and lifestyle sites. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | Priced as an ad-revenue share rather than a subscription; publishers pay nothing up front and Playwire retains a percentage of the ad revenue it generates. The exact split is nego… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2008 |
| Team size | 51-200 employees | 51-200 employees |
| Headquarters | Berlin, Germany | Boca Raton, FL |