Kount vs Persona
KountFraud Prevention
CustomPublished price
PersonaIdentity Verification
From $250 / moPublished price
Kount Fraud Prevention Detect and prevent fraud, verify identities, and safeguard revenue with advanced analytics | Persona Identity Verification Identity verification for high-trust workflows. | |
|---|---|---|
| Overview | ||
| Category | Fraud Prevention | Identity Verification |
| What it is | AI-powered digital fraud prevention platform by Equifax protecting payments and accounts for e-commerce. | Persona is an identity verification platform for onboarding, fraud prevention, compliance, and trust workflows across digital products. |
| Pricing | ||
| Published price | Custom Subscription pricing customized by transaction volume and feature set (fraud screening, dispute/chargeback management, identity verification). No public tiers; quote requested via… | From $250 / mo Persona (identity verification / IDV) uses pay-per-successful-verification pricing. Essential starts at $250/mo (annual contract) including 500 services/mo, then $1.50 per additio… |
| Pricing model | Custom quote | Tiered plans |
| Free options | No free plan · No free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2007 | 2018 |
| Team size | 201-500 employees | 501-1000 employees |
| Headquarters | Boise, ID | San Francisco, CA |