Jornaya vs RB2B
JornayaBuyer Intent Platforms
CustomPublished price
RB2BBuyer Intent Platforms
From $79 / moPublished price
Jornaya Buyer Intent Platforms Acquire, Retain and Cross Sell with confidence. Leverage real-time consumer insights to personalize marketing interactions. | RB2B Buyer Intent Platforms Reveal buying teams on your site in real time. | |
|---|---|---|
| Overview | ||
| Category | Buyer Intent Platforms | Buyer Intent Platforms |
| What it is | Verisk consumer journey insights platform helping marketers identify in-market consumers across channels. | RB2B gives revenue teams a modern buyer-intent layer that helps identify website visitors, accounts, and in-market activity without depending on old-school lead forms alone. |
| Pricing | ||
| Published price | Custom Jornaya (originally LeadiD) became part of Verisk Marketing Solutions, then was acquired by ActiveProspect in Jan 2026 and rebranded under InfutorData; the Jornaya LeadiD certific… | From $79 / mo RB2B publishes a Starter plan at $79 per month, Pro from $149, and Pro+ from $199, alongside a forever-free plan and a 7-day Pro+ trial. |
| Pricing model | Custom quote | Tiered plans |
| Free options | No free plan · No free trial | Free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2007 | 2023 |
| Team size | 51-200 employees | 11-50 employees |
| Headquarters | Conshohocken, PA | Austin, TX |