Jornaya vs Madison Logic
JornayaBuyer Intent Platforms
CustomPublished price
Madison LogicABM Platforms
$2,000+ / monthPublished price
Jornaya Buyer Intent Platforms Acquire, Retain and Cross Sell with confidence. Leverage real-time consumer insights to personalize marketing interactions. | Madison Logic ABM Platforms Accelerate the buyer journey with data-driven ABM. | |
|---|---|---|
| Overview | ||
| Category | Buyer Intent Platforms | ABM Platforms |
| What it is | Verisk consumer journey insights platform helping marketers identify in-market consumers across channels. | Madison Logic is a global digital account-based marketing platform that uses proprietary data to identify, prioritize, and engage decision-makers at target accounts. |
| Pricing | ||
| Published price | Custom Jornaya (originally LeadiD) became part of Verisk Marketing Solutions, then was acquired by ActiveProspect in Jan 2026 and rebranded under InfutorData; the Jornaya LeadiD certific… | $2,000+ / month |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | Not available |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2007 | 2005 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | Conshohocken, PA | New York, New York |