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Indicative vs Zenlytic Gaming

Indicative logo
IndicativeProduct Analytics
Zenlytic Gaming logo
Zenlytic GamingMarketing Analytics
Indicative logo
Indicative
Product Analytics

Product Analytics for Your Cloud Data Warehouse

Zenlytic Gaming logo
Zenlytic Gaming
Marketing Analytics

Essential Game Marketing Tools & Services

Overview
CategoryProduct AnalyticsMarketing Analytics
What it isCustomer journey analytics platform by mParticle visualizing user paths through product experiences.Marketing analytics and attribution for game studios.
Pricing
Published priceIndicative has been rebranded as mParticle Analytics (mParticle was acquired by Rokt in 2025). The standalone Indicative free tier is gone; pricing is now folded into mParticle's…Gamesight does not publish numeric pricing for gaming attribution and marketing analytics. Contracts are tailored to game, channels, data volume and services.
Pricing modelCustom quoteNot available
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142017
Team size11-50 employees11-50
HeadquartersNew York, NYSeattle, WA

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