Indicative vs Sprig
IndicativeProduct Analytics
SprigUX Research Platforms
From $175 / moPublished price
Indicative Product Analytics Product Analytics for Your Cloud Data Warehouse | Sprig UX Research Platforms Enterprise surveys. Powered by agents. | |
|---|---|---|
| Overview | ||
| Category | Product Analytics | UX Research Platforms |
| What it is | Customer journey analytics platform by mParticle visualizing user paths through product experiences. | In-product research platform combining surveys, session replays, and AI analysis for product decisions. |
| Pricing | ||
| Published price | Indicative has been rebranded as mParticle Analytics (mParticle was acquired by Rokt in 2025). The standalone Indicative free tier is gone; pricing is now folded into mParticle's… | From $175 / mo Free plan (core surveys, limited responses, AI design/synthesis). Starter ~$175/mo billed annually (higher response limits, concept/prototype testing, voice/video, up to ~500 MAU)… |
| Pricing model | Custom quote | Tiered plans |
| Free options | No free plan · No free trial | Free plan · No free trial |
| Deal on Cubbie | None right now | 1 month free Live now |
| Company | ||
| Founded | 2014 | 2019 |
| Team size | 11-50 employees | 51-200 employees |
| Headquarters | New York, NY | San Francisco, CA |