Indicative vs Smartlook
IndicativeProduct Analytics
SmartlookProduct Analytics
$55+ / monthPublished price
Indicative Product Analytics Product Analytics for Your Cloud Data Warehouse | Smartlook Product Analytics Session recordings and product analytics. | |
|---|---|---|
| Overview | ||
| Category | Product Analytics | Product Analytics |
| What it is | Customer journey analytics platform by mParticle visualizing user paths through product experiences. | Smartlook provides session recordings, heatmaps, events, and funnels for web and mobile app analytics with developer-friendly integration. |
| Pricing | ||
| Published price | Indicative has been rebranded as mParticle Analytics (mParticle was acquired by Rokt in 2025). The standalone Indicative free tier is gone; pricing is now folded into mParticle's… | $55+ / month Free: 3,000 sessions/month Pro: $55/month Enterprise: Custom pricing |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | Free plan |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2014 | 2016 |
| Team size | 11-50 employees | 51-200 employees |
| Headquarters | New York, NY | Brno, Czech Republic |
| Featured clients | Not available | Mobile app teams, Product managers, UX researchers |