Index Exchange vs Smadex
Index ExchangeProgrammatic Advertising
SmadexDisplay Advertising Platforms
Index Exchange Programmatic Advertising Accelerating the Evolution of Ad Technology | Smadex Display Advertising Platforms AI-Powered DSP Engineered for Growth | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Display Advertising Platforms |
| What it is | Global ad exchange powering transparent, efficient programmatic advertising transactions between premium publishers and top demand partners. | Mobile DSP with machine learning optimization for user acquisition and retargeting campaigns across mobile inventory. |
| Pricing | ||
| Published price | Index Exchange is a supply-side ad platform that earns a revenue-share/take-rate on media transacted through its exchange rather than a subscription fee. No public rate card is pu… | No public rate card. Smadex is a managed/self-serve mobile DSP billed on media models negotiated per campaign (CPM, CPC, CPI, CPA, CPCV, CPV, revshare/ROAS). No published minimum… |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2001 | 2013 |
| Team size | 501-1000 employees | 51-200 employees |
| Headquarters | Toronto, Canada | Barcelona, Spain |