Improvado vs Podtrac
ImprovadoMarketing Analytics
Improvado is an enterprise marketing analytics platform that aggregates data from 500+ sources with AI-powered insights, automated reporting, and cross-channel attribution.
CustomPublished priceNo reviewsRating2017Founded
PodtracPodcast Management
Podcast measurement and analytics service providing IAB-certified download stats, demographics, and industry rankings.
CustomPublished priceNo reviewsRating2004Founded
Improvado Marketing Analytics Enterprise marketing analytics platform. | Podtrac Podcast Management Grow Your Brand, Podcast or Network with Smart Tools and Multi-Channel Analysis | |
|---|---|---|
| Overview | ||
| Category | Marketing Analytics | Podcast Management |
| What it is | Improvado is an enterprise marketing analytics platform that aggregates data from 500+ sources with AI-powered insights, automated reporting, and cross-channel attribution. | Podcast measurement and analytics service providing IAB-certified download stats, demographics, and industry rankings. |
| Pricing | ||
| Published price | Custom No public pricing and not self-serve; no standard free trial (sandbox access only for qualified leads). Custom quotes are based on data volume (rows/year), ad spend under manageme… | Custom Core measurement (Getting Started) is free to any podcaster. The paid Grow Your Show tier is reported at about $20/mo per aggregator listings, with Grow Your Show Plus and Enterpr… |
| Pricing model | Custom quote | Tiered plans |
| Free options | No free plan, No free trial | Free plan, No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2004 |
| Team size | 201-500 employees | 11-50 employees |
| Headquarters | San Mateo, California | Bethesda, MD |