IDfy vs PPC Protect
IDfyFraud Prevention
Usage-basedPublished price
PPC ProtectAd Verification
IDfy Fraud Prevention Fighting Fraud at Scale with the least possible Friction | PPC Protect Ad Verification Ad traffic verification and protection - powered by AI | |
|---|---|---|
| Overview | ||
| Category | Fraud Prevention | Ad Verification |
| What it is | Indian identity and onboarding platform offering KYC, background checks, and document verification. | Click fraud prevention software for Google Ads with real-time detection and automatic IP blocking of fraudulent clicks. |
| Pricing | ||
| Published price | Usage-based Usage-based: charged per verification, consent event, and dataset analyzed. Reported to start around Rs 1,000 for simple checks and rise into higher tiers for complex enterprise r… | PPC Protect rebranded to Lunio (Sept 2022) and moved to quote-only pricing tiered by ad-spend volume; no public list price (typically a few hundred $/mo per third parties, not ven… |
| Pricing model | Usage-based | Custom quote |
| Free options | No free plan · No free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2011 | 2016 |
| Team size | 201-500 employees | 51-200 employees |
| Headquarters | Mumbai, India | Manchester, UK |