Fullpath vs Tealium
FullpathCustomer Data Platforms
Custom quotePublished price
TealiumCustomer Data Platforms
CustomPublished price
Fullpath Customer Data Platforms The AI Ecosystem for Car Dealerships | Tealium Customer Data Platforms Universal data hub and CDP. | |
|---|---|---|
| Overview | ||
| Category | Customer Data Platforms | Customer Data Platforms |
| What it is | Automotive customer data and experience platform for dealerships formerly AutoLeadStar with AI marketing. | Tealium provides a universal data hub with tag management, API hub, and customer data platform for real-time customer data orchestration. |
| Pricing | ||
| Published price | Custom quote Fullpath does not publish software prices. Its dealership AI and customer data products are sold through demo/contact-sales workflows, with pricing expected to vary by dealership… | Custom No public pricing; custom-quoted on inbound event volume (not per-seat or per-integration). Reported median ACV ~$133K/yr, ranging ~$20K to $450K+; mid-market ~$75K-$180K/yr, ente… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2008 |
| Team size | 51-200 employees | 501-1000 employees |
| Headquarters | New York, NY, USA | San Diego, California |
| Featured clients | Not available | Microsoft, Gap, Kmart |