FreeWheel vs LiquidM
FreeWheelMedia Analytics
LiquidMConnected TV Advertising
CustomPublished price
FreeWheel Media Analytics Our intelligence built in. Your innovation built on. | LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | |
|---|---|---|
| Overview | ||
| Category | Media Analytics | Connected TV Advertising |
| What it is | Comcast-owned advertising management technology for premium video with ad serving, marketplace, and analytics. | Programmatic advertising platform with DSP and creative management for mobile and connected TV. |
| Pricing | ||
| Published price | FreeWheel describes advertiser and publisher suites and asks buyers to connect with the team. I found no public software price, ad-tech fee schedule, or starting subscription amou… | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… |
| Pricing model | Not available | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2007 | 2010 |
| Team size | 501-1000 employees | 51-200 employees |
| Headquarters | New York, NY | Berlin, Germany |