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Freestar vs Xandr

Freestar logo
FreestarCreator Monetization
Xandr logo
XandrProgrammatic Advertising
CustomPublished price
Freestar logo
Freestar
Creator Monetization

Publisher First | Future Ready

Xandr logo
Xandr
Programmatic Advertising

Microsoft advertising marketplace and DSP.

Overview
CategoryCreator MonetizationProgrammatic Advertising
What it isPremium ad revenue and header bidding platform for independent publishers and content creators.Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
Pricing
Published priceFreestar monetization is generally structured as a revenue-share partnership rather than a public software subscription. Commercial terms are negotiated.Custom
The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20152018
Team size51-200 employees1001-5000 employees
HeadquartersTempe, AZNew York, New York

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