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FICO vs Keen Decision Systems

FICO logo
FICODecision Intelligence
CustomPublished price
Keen Decision Systems logo
Keen Decision SystemsMarketing Mix Modeling
CustomPublished price
FICO logo
FICO
Decision Intelligence

Analytics that drive decisions.

Keen Decision Systems logo
Keen Decision Systems
Marketing Mix Modeling

The intelligence platform for modern marketing

Overview
CategoryDecision IntelligenceMarketing Mix Modeling
What it isFICO provides decision management and analytics software used by financial institutions worldwide for credit scoring, fraud detection, and decisioning.Marketing mix modeling and decision intelligence platform for CPG brands planning media budgets.
Pricing
Published priceCustom
FICO Platform uses custom, usage-based and subscription enterprise pricing driven by users, data/decision volume, and customization. No public list pricing exists on the vendor si…
Custom
No public list price; annual subscription scaled by brand-portfolio size and modeling complexity. Keen offers a 14-day free trial and has promoted free access to its MMM software;…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · Free trial
Deal on CubbieNone right nowNone right now
Company
Founded19562011
Team size5001-10000 employees11-50 employees
HeadquartersBozeman, MontanaAustin, TX
Featured clientsWells Fargo, HSBC, American ExpressNot available

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