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eyeo adblock vs RTB House

eyeo adblock logo
eyeo adblockBrowser Extension Development
CustomPublished price
RTB House logo
RTB HouseProgrammatic Advertising
Usage-basedPublished price
eyeo adblock logo
eyeo adblock
Browser Extension Development

Making the internet fun, fast, and safe.

RTB House logo
RTB House
Programmatic Advertising

Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning.

Overview
CategoryBrowser Extension DevelopmentProgrammatic Advertising
What it isCreator of Adblock Plus offering acceptable-ads programs and browser extension SDKs to publishers and browser makers.Personalized retargeting with deep learning.
Pricing
Published priceCustom
eyeo (Adblock Plus / Acceptable Ads) monetizes via a B2B licensing fee charged only to large platforms and publishers that benefit commercially from the Acceptable Ads allowlist (…
Usage-based
Performance DSP using a dynamic CPC (dCPC) model tied to conversions; advertisers pay for ad spend/media, not a fixed license. No published rate card, CPM floor or budget minimum…
Pricing modelCustom quoteUsage-based
Free optionsFree plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20112012
Team size201-500 employees1001-5000 employees
HeadquartersCologne, GermanyWarsaw, Poland

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