DoubleVerify vs Magnite
DoubleVerifyAd Verification
Usage-basedPublished price
MagniteAd Verification
DoubleVerify Ad Verification Digital media measurement and verification. | Magnite Ad Verification The Largest Independent Sell-Side Advertising Company | |
|---|---|---|
| Overview | ||
| Category | Ad Verification | Ad Verification |
| What it is | DoubleVerify is a digital media measurement platform ensuring ads are viewable by real people in brand-safe environments with fraud detection and performance analytics. | Independent sell-side advertising platform for CTV, digital audio, and mobile. |
| Pricing | ||
| Published price | Usage-based No public price list or published unit rate. Ad-verification fees are charged on a CPM basis (commonly cited around $0.05-$0.30 CPM, up to ~$2 CPM for full fraud + viewability + b… | Magnite monetizes via a take rate (a percentage of ad spend flowing through its platform, net of traffic-acquisition costs) rather than a published subscription price. The exact t… |
| Pricing model | Custom quote | Not available |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2008 | 2020 |
| Team size | 1001-5000 employees | 501-1000 employees |
| Headquarters | New York, New York | Los Angeles, CA |