DoubleVerify vs Kevel
DoubleVerifyAd Verification
Usage-basedPublished price
KevelAPI Developer Tools
CustomPublished price
DoubleVerify Ad Verification Digital media measurement and verification. | Kevel API Developer Tools The Retail Media Cloud® | |
|---|---|---|
| Overview | ||
| Category | Ad Verification | API Developer Tools |
| What it is | DoubleVerify is a digital media measurement platform ensuring ads are viewable by real people in brand-safe environments with fraud detection and performance analytics. | Retail media ad server APIs enabling retailers to build their own ad platforms. |
| Pricing | ||
| Published price | Usage-based No public price list or published unit rate. Ad-verification fees are charged on a CPM basis (commonly cited around $0.05-$0.30 CPM, up to ~$2 CPM for full fraud + viewability + b… | Custom Pricing is customized by features, support needs, and monthly ad-request volume; no public rate card. A free trial is available. Positioned for companies building their own ad pla… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2008 | 2003 |
| Team size | 1001-5000 employees | 51-200 employees |
| Headquarters | New York, New York | Durham, NC |