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DoubleVerify vs FreeWheel

DoubleVerify logo
DoubleVerifyAd Verification
Usage-basedPublished price
FreeWheel logo
FreeWheelMedia Analytics
DoubleVerify logo
DoubleVerify
Ad Verification

Digital media measurement and verification.

FreeWheel logo
FreeWheel
Media Analytics

Our intelligence built in. Your innovation built on.

Overview
CategoryAd VerificationMedia Analytics
What it isDoubleVerify is a digital media measurement platform ensuring ads are viewable by real people in brand-safe environments with fraud detection and performance analytics.Comcast-owned advertising management technology for premium video with ad serving, marketplace, and analytics.
Pricing
Published priceUsage-based
No public price list or published unit rate. Ad-verification fees are charged on a CPM basis (commonly cited around $0.05-$0.30 CPM, up to ~$2 CPM for full fraud + viewability + b…
FreeWheel describes advertiser and publisher suites and asks buyers to connect with the team. I found no public software price, ad-tech fee schedule, or starting subscription amou…
Pricing modelCustom quoteNot available
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20082007
Team size1001-5000 employees501-1000 employees
HeadquartersNew York, New YorkNew York, NY

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