CrossCap vs LiquidM
CrossCapCross-Channel Campaign Management
LiquidMConnected TV Advertising
CustomPublished price
CrossCap Cross-Channel Campaign Management The operating system for retail marketing execution. | LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | |
|---|---|---|
| Overview | ||
| Category | Cross-Channel Campaign Management | Connected TV Advertising |
| What it is | Marketing calendar and planning platform for retail and multi-channel marketers to coordinate campaigns across channels. | Programmatic advertising platform with DSP and creative management for mobile and connected TV. |
| Pricing | ||
| Published price | CrossCap does not publish a reliable numeric list price on its public website. Pricing requires direct contact with the vendor. | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2014 | 2010 |
| Team size | 11-50 employees | 51-200 employees |
| Headquarters | Weston, FL | Berlin, Germany |