Criteo vs RTB House
CriteoRetargeting Platforms
CustomPublished price
RTB HouseProgrammatic Advertising
Usage-basedPublished price
Criteo Retargeting Platforms Commerce media and retargeting platform. | RTB House Programmatic Advertising Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. | |
|---|---|---|
| Overview | ||
| Category | Retargeting Platforms | Programmatic Advertising |
| What it is | Criteo is a global commerce media platform specializing in dynamic retargeting with personalized ads based on user behavior and intent data across display, video, and social. | Personalized retargeting with deep learning. |
| Pricing | ||
| Published price | Custom Criteo does not publish a rate card. Advertisers pay for media on a CPC/CPM basis plus a Criteo DSP platform fee charged as a percentage of media spend, with an additional Managed… | Usage-based Performance DSP using a dynamic CPC (dCPC) model tied to conversions; advertisers pay for ad spend/media, not a fixed license. No published rate card, CPM floor or budget minimum… |
| Pricing model | Custom quote | Usage-based |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2005 | 2012 |
| Team size | 5001-10000 employees | 1001-5000 employees |
| Headquarters | Paris, France | Warsaw, Poland |