CitrusAd vs Viant
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
ViantProgrammatic Advertising
From $3,000 / moPublished price
CitrusAd Display Advertising Platforms A new generation of identity-led retail media, both on and off-site. | Viant Programmatic Advertising Omnichannel DSP with CTV focus. | |
|---|---|---|
| Overview | ||
| Category | Display Advertising Platforms | Programmatic Advertising |
| What it is | Retail media platform enabling retailers to monetize their sites with sponsored products and display ads. | Viant is a self-service omnichannel DSP with strong CTV capabilities, enabling brands and agencies to plan, execute, and measure programmatic campaigns across streaming TV. |
| Pricing | ||
| Published price | Usage-based No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark… | From $3,000 / mo Viant's Adelphic omnichannel DSP offers a flat SaaS subscription of $3,000 per log-in per month (12-month minimum), independent of media spend, in addition to the traditional perc… |
| Pricing model | Custom quote | Flat rate |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2021 |
| Team size | 201-500 employees | 501-1000 employees |
| Headquarters | Brisbane, Australia | Irvine, California |