CitrusAd vs Simpli.fi
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
Simpli.fiProgrammatic Advertising
CustomPublished price
CitrusAd Display Advertising Platforms A new generation of identity-led retail media, both on and off-site. | Simpli.fi Programmatic Advertising Connect digital intent with real-world movement | |
|---|---|---|
| Overview | ||
| Category | Display Advertising Platforms | Programmatic Advertising |
| What it is | Retail media platform enabling retailers to monetize their sites with sponsored products and display ads. | Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies. |
| Pricing | ||
| Published price | Usage-based No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark… | Custom No public list price. Simpli.fi (Advantage platform) is quoted per campaign and charges platform and data fees as a percentage of total media spend on a transparent, non-arbitrage… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2010 |
| Team size | 201-500 employees | 201-500 employees |
| Headquarters | Brisbane, Australia | Fort Worth, TX |