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CitrusAd vs OneTag

CitrusAd logo
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
OneTag logo
OneTagProgrammatic Advertising
CustomPublished price
CitrusAd logo
CitrusAd
Display Advertising Platforms

A new generation of identity-led retail media, both on and off-site.

OneTag logo
OneTag
Programmatic Advertising

Powering the future of programmatic advertising—real-time AI that optimizes programmatic inventory to deliver measurable business growth at scale.

Overview
CategoryDisplay Advertising PlatformsProgrammatic Advertising
What it isRetail media platform enabling retailers to monetize their sites with sponsored products and display ads.Programmatic supply platform optimizing bid paths for premium publishers and DSPs.
Pricing
Published priceUsage-based
No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark…
Custom
No public pricing. Onetag is a programmatic ad-tech platform monetized through media/curation deals (CPM and revenue-share economics that vary by traffic, geo and inventory); no p…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20172014
Team size201-500 employees51-200 employees
HeadquartersBrisbane, AustraliaLondon, UK

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