BrightRollProgrammatic Advertising
Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands.
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BrightRoll vs Cognitiv
SavedVendor decision canvas
CognitivProgrammatic Advertising
AI-powered programmatic advertising company using deep learning algorithms to build custom advertiser models for media buying.
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Evidence sheet
2-vendor view| Details | Vendor 1 BrightRoll Programmatic Advertising Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands. | Vendor 2 Cognitiv Programmatic Advertising Advanced Performance, Powered by Deep Learning |
|---|---|---|
| Overview | ||
| Focus | Programmatic Advertising | Programmatic Advertising |
| Product | Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands. | AI-powered programmatic advertising company using deep learning algorithms to build custom advertiser models for media buying. |
| Website | yahooinc.com/ads | cognitiv.ai |
| Pricing | ||
| Plan | Loading plans | Loading plans |
| Published rate | Loading plans | Loading plans |
| Billable seats | Loading plans | Loading plans |
| Annual estimate | Loading plans | Loading plans |
| Free options | No free plan, No free trial | No free plan, No free trial |
| Offer | None right now | None right now |
| First year | Loading plans | Loading plans |
| Following year | Loading plans | Loading plans |
| Other costs | Confirm with vendor | Confirm with vendor |
| Capabilities | ||
| Plan capabilities | View details | View details |
| Security & switching | ||
| Security and migration | View details | View details |
| Case studies & sources | ||
| Case studies | Not available | Not available |
| Pricing source | Published pricing | Published pricing |
| Source updated | 2026-10-12T14:01:10.05398+00:00 | 2026-10-12T14:03:37.131306+00:00 |
