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Beeswax (Freewheel) vs OneTag

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
OneTag logo
OneTagProgrammatic Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

OneTag logo
OneTag
Programmatic Advertising

Powering the future of programmatic advertising—real-time AI that optimizes programmatic inventory to deliver measurable business growth at scale.

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Programmatic supply platform optimizing bid paths for premium publishers and DSPs.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Custom
No public pricing. Onetag is a programmatic ad-tech platform monetized through media/curation deals (CPM and revenue-share economics that vary by traffic, geo and inventory); no p…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142014
Team size51-200 employees51-200 employees
HeadquartersNew York, NYLondon, UK

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