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Beeswax (Freewheel) vs Equativ

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Beeswax (Freewheel)Programmatic Advertising

EquativProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.

Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.

Website

Headquarters

New York, New York

Paris, France

Company size

51-200 employees

501-1,000 employees

Founded

2014

2001

Pricing details

Source updated

Nov 1, 2026

Oct 29, 2026

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